Data protection statement

1) Information about the collection of personal data and contact details of the responsible person

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how we handle your personal data when you use our website. Personal data here are all data with which you can be personally identified.

1.2 The controller of the data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Nieraad Development UG (haftungsbeschränkt), Kranzer 32, 83674 Gaißach, Germany, e-mail: help@bgi-iq.com. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or requests to the controller). You can recognize an encrypted connection by the string 'https://' and the lock symbol in your browser line.

2) Data collection when visiting our website

When you merely use our website for information purposes, i.e. when you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called 'server log files'). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • The date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • Used IP address (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. A transfer or other use of the data does not take place. However, we reserve the right to check the server log files subsequently, should concrete indications point to an illegal use.

3) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and allow your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period of time, which may differ depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

In part, the cookies serve to simplify the ordering process by storing settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as individual cookies used by us also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a DSGVO in the case of consent given, or in accordance with Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for each browser at the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) Contact us

When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f DSGVO. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) lit. b DSGVO. Your data will be deleted after final processing of your request. This is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

5) Data processing when opening a customer account and for contract processing

According to Art. 6 para. 1 lit. b DSGVO, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We store and use the data provided by you for the purpose of processing the contract. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after the expiry of these periods, unless you have expressly consented to further use of your data or a legally permitted further use of data was reserved by our side.

6) Use of customer data for direct marketing

6.1 Signing up for our email newsletter

If you sign up for our e-mail newsletter, we will send you regular information about our offers. Mandatory information for sending the newsletter is only your e-mail address. The provision of further data is voluntary and will be used to address you personally. For sending the newsletter we use the so-called double opt-in procedure. This means that we will only send you an e-mail newsletter after you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in the future by clicking on an appropriate link.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a DSGVO. When registering for the newsletter, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purpose of addressing you in an advertising manner by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the person responsible mentioned at the beginning. After unsubscribing, your e-mail address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

6.2 Newsletter dispatch via KLick-Tipp

The dispatch of our e-mail newsletters is carried out via the technical service provider KLICK-TIPP Limited, 15 Cambridge Court, 210 Shepherd's Bush Road, London W6 7NJ, United Kingdom, to whom we pass on your data provided during newsletter registration. This transfer takes place in accordance with Art. 6 (1) lit. f DSGVO and serves our legitimate interest in using a newsletter system that is effective in advertising, secure and user-friendly. The data you enter for the purpose of receiving newsletters (e.g. email address) is stored on Klick-Tipp's servers in the EU.

Klick-Tipp uses this information to send and statistically evaluate the newsletters on our behalf. For the evaluation, the sent emails contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. Technical information is also recorded (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively pseudonymously and is not linked to your other personal data, a direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

Furthermore, Klick-Tipp may use this data itself in accordance with Art. 6 (1) lit. f DSGVO on the basis of its own legitimate interest in designing and optimizing the service to meet needs, as well as for market research purposes, for example to determine which countries the recipients come from. Klick-Tipp does not, however, use the data of our newsletter recipients to write to them itself or to pass it on to third parties.

We have concluded an order processing agreement with Klick-Tipp, with which we oblige Klick-Tipp to protect our customers' data and not to pass it on to third parties.

You can view Klick-Tipp's privacy policy here: https://www.klick-tipp.com/datenschutzerklaerung

6.3 Newsletter dispatch via SendGrid
Our e-mail newsletters are sent via the technical service provider SendGrid Inc, 1801 California St #500, Denver, CO 80202, USA, to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 Para. 1 lit. f DSGVO and serves our legitimate interest in using a newsletter system that is effective in advertising, secure and user-friendly. The data entered by you for the purpose of receiving the newsletter (e.g. e-mail address) will be stored on SendGrid's servers in the USA.
SendGrid uses this information to send and statistically evaluate the newsletters on our behalf. For the evaluation, the sent e-mails contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. In addition, technical information is collected (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively pseudonymously and is not linked to your other personal data, a direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.
If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
We have concluded an order processing contract ('Data Processing Agreement') with SendGrid, with which we oblige SendGrid to protect our customers' data and not to pass it on to third parties.
You can view SendGrid's privacy policy here: https://www.twilio.com/legal/privacy

7) Data processing for order handling

7.1 To process your order, we cooperate with the following service provider(s), which support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the framework of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b DSGVO.

7.2 Use of payment service providers (payment services)

- Apple Pay
If you choose the payment method 'Apple Pay' of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment processing is carried out via the 'Apple Pay' function of your terminal device running iOS, watchOS or macOS by charging a payment card deposited with 'Apple Pay'. Apple Pay uses security features integrated into the hardware and software of your device to protect your transactions. For the release of a payment, the entry of a code previously specified by you as well as the verification by means of the 'Face ID' or 'Touch ID' function of your terminal device is therefore required.
For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, is passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the source website to confirm the success of the payment.
If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b DSGVO.
Apple retains anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was completed successfully. The anonymization completely eliminates any reference to individuals. Apple uses the anonymized data to improve 'Apple Pay' and other Apple products and services.
When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to 'Wallet & Apple Pay', and uncheck 'Allow payments on Mac'.
For more information about Apple Pay privacy, please visit the following web address: https://support.apple.com/de-de/HT203027

- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - 'purchase on account' or 'installment payment' via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter 'PayPal'), as part of the payment processing. The transfer takes place in accordance with Art. 6 para. 1 lit. b DSGVO and only insofar as this is necessary for the payment processing.
PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - 'purchase on account' or 'installment payment' via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The creditworthiness information may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. For further information on data protection, including information on the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data, provided that this is necessary for the contractual payment processing.

- Mollie
On our website, we offer, among other things, payment via Mollie. The provider of this payment service is Mollie B.V, Keizersgracht 313, 1016 EE Amsterdam, The Netherlands (hereinafter referred to as 'Mollie'). If you choose to make a payment via Mollie, the payment data you enter will be passed on to Mollie and the corresponding selected payment provider (iDEAL, Bancontact, SOFORT Banking, Overboeking, PayPal, Bitcoin, KBC/CBC Payment Taste, Belfius Direct Net). The legal basis for the transfer of your data to Mollie is Art. 6 para. 1 lit. b DSGVO.

8) Online marketing

8.1 Facebook Pixel for the creation of Custom Audiences (with Cookie Consent Tool)
Within our online offer, the so-called 'Facebook Pixel' of the social network Facebook is used, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ('Facebook').
If a user clicks on an advertisement placed by us and played on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. If our site allows data sharing with Facebook through Pixel, this URL parameter is inscribed in the user's browser via a cookie that our linked site sets itself. This cookie is then read by Facebook Pixel and allows the data to be forwarded to Facebook.
With the help of the Facebook Pixel, it is possible for Facebook, on the one hand, to determine the visitors to our online offer as a target group for the display of advertisements (so-called 'Facebook Ads'). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called 'Custom Audiences'). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. Thus, we can further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called 'conversion').
The data collected is anonymous for us, so it does not offer us any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the Facebook data usage policy (https://www.facebook.com/about/privacy/). The data can enable Facebook as well as its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook Pixel is carried out exclusively with your express consent in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. To exercise your revocation, remove the check mark next to the setting for the 'Facebook Pixel' in the 'Cookie Consent Tool' embedded on the website.

8.2 Use of Google Ads conversion tracking

This website uses the online advertising program 'Google Ads' and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ('Google'). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We thus pursue the concern to display advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your terminal device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across Google Ads customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted in to conversion tracking. The clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in the tracking, you can block this use by deactivating the Google conversion tracking cookie via your internet browser under the keyword 'user settings'. You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising pursuant to Art. 6 (1) lit. f DSGVO. In the context of the use of Google Ads, there may also be a transmission of personal data to the servers of Google LLC. in the U.S.

You can find more information about Google's privacy policy at the following Internet address: https://www.google.de/policies/privacy/

You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain features of this website may not work or may be limited if you have disabled the use of cookies.

As far as legally required, we have obtained your consent pursuant to Art. 6 para. 1 lit. a DSGVO for the processing of your data as outlined above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the 'Cookie Consent Tool' provided on the website or alternatively follow the option described above to make an objection.

9) Web Analytics Services

9.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ('Google'). Google (Universal) Analytics uses so-called 'cookies', which are text files that are stored on your terminal device and enable an analysis of your use of the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. This website uses Google (Universal) Analytics exclusively with the extension '_anonymizeIp()', which ensures anonymization of the IP address by shortening and excludes a direct personal reference. Through the extension, your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC.server in the USA and shortened there. On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. In this context, the IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other data from Google.
Google Analytics also enables the creation of statistics with statements about age, gender and interests of site visitors on the basis of an evaluation of interest-based advertising and with the involvement of third-party information via a special function, the so-called 'demographic characteristics'. This allows the definition and differentiation of user groups of the website for the purpose of targeting marketing measures. However, data records collected via 'demographic characteristics' cannot be assigned to any specific person.
All processing described above, in particular the setting of Google Analytics cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) lit. a DSGVO. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the 'Cookie Consent Tool' provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transfer of data from the EU to the USA, Google refers to so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

9.2 Hotjar (hotjar Ltd.)

This website uses the web analytics service Hotjar provided by Hotjar Ltd. Hotjar Ltd is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel: +1 (855) 464-6788).
This tool can be used to track movements on the websites on which Hotjar is used (so-called heat maps). For example, it is possible to see how far users scroll and which buttons users click on and how often. Furthermore, with the help of the tool it is also possible to obtain feedback directly from the users of the website. In this way, we obtain valuable information to make our websites even faster and more customer-friendly. The above analysis is carried out on the basis of our legitimate interests in optimization and marketing purposes and the interest-based design of our website in accordance with Art. 6 para. 1 lit. f DSGVO.We pay particular attention to the protection of your personal data when using this tool. For example, we can only track which buttons you click and how far you scroll. Areas of the websites where personal data of you or third parties are displayed are automatically hidden by Hotjar, and are thus not traceable at any time.

Hotjar offers each user the option to use a 'Do Not Track header' to prevent the use of the Hotjar tool, so that no data about the visit to the respective website is recorded. This is a setting that supports all common browsers in the respective current version. For this purpose, your browser sends a request to Hotjar with the instruction to deactivate the tracking of the respective user. If you use our website with different browsers/computers, you have to set up the 'Do Not Track header' for each of these browsers/computers separately.
Detailed instructions with information about your browser can be found at: https://www.hotjar.com/opt-out
For more information about Hotjar Ltd. and about the Hotjar tool, please visit: https://www.hotjar.com
The privacy policy of Hotjar Ltd. can be found at: https://www.hotjar.com/privacy

As far as legally required, we have obtained your consent pursuant to Art. 6 para. 1 lit. a DSGVO for the processing of your data as outlined above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the possibility described above to make an objection.

10) Retargeting/ Remarketing/ Referral Advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, hereby we advertise this website in Google search results, as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ('Google'). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f DSGVO.
Additional data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you view on the web. In this case, if they are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups. In the course of using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/onweb/
You can view further information and the privacy policy regarding advertising and Google here:
https://www.google.com/policies/technologies/ads/
As far as legally required, we have obtained your consent pursuant to Art. 6 (1) lit. a DSGVO for the processing of your data as outlined above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the 'Cookie Consent Tool' provided on the website or alternatively follow the option described above to make an objection.

Pinterest retargeting pixel
A pixel (Pinterest tag) of Pinterest Europe Ltd (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ('Pinterest') is integrated on this website. With the help of the pixel, information about the surfing behavior of website visitors can be collected, stored and analyzed in pseudonymized form. Insofar as personal data is also processed in this context, this is done on the basis of our legitimate interest in displaying personalized advertising in accordance with Art. 6 (1) lit. f DSGVO. The information can be assigned to the person of the user with the help of further information that Pinterest has stored about the user, e.g. due to the ownership of an account on the social network 'Pinterest'. Pinterest uses an algorithm to analyze the surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's Pinterest account. Pinterest may also combine the information collected via the pixel with further information collected by Pinterest via other websites and / or in connection with the use of the social network 'Pinterest', and thus create pseudonymized usage profiles. In no case, however, can the information collected be used to personally identify visitors to this website.
To the extent legally required, we have obtained your consent pursuant to Art. 6 (1) lit. a DSGVO for the processing of your data as outlined above. You can revoke your consent at any time with effect for the future by deactivating the pixel tracking in the 'Cookie Consent Tool' embedded on this website.
If applicable, data collected via the pixel may be transferred to servers of Pinterest Inc. in the USA. For more information on data protection at Pinterest Europe Limited, please click here: https://policy.pinterest.com/de/privacy-policy

Pinterest Tag Conversion Tracking
This website uses the conversion tracking technology 'Pinterest Tag' of Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ('Pinterest').
If you have reached our website from a pin on Pinterest, a cookie is set by us on your computer, which interacts with a likewise implemented 'tag' in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your terminal device. These cookies lose their validity after 180 days and are not used for personal identification.
If the user is redirected from a pin on Pinterest to pages on this website and the cookie has not yet expired, the tag records certain user actions predefined by us and can track them (e.g. completed transactions, leads, searches on the website, calls to product pages). When such an action is performed, your browser sends an HTTP request from the cookie to the Pinterest server via the Pinterest tag, with which certain information about the action (including type of action, time, browser type of the end device) is transmitted.
Through this transmission, Pinterest can create statistics about the usage behavior on our website after forwarding from a Pinterest Pin, which serve us to optimize our offer.
Insofar as personal user data is processed in the process, this is done in accordance with Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in the statistical evaluation of the success of product ads on Pinterest and the purchasing behavior of users and thus serves to optimize our online offer.
. However, we do not receive any information with which users can be personally identified.
If you do not wish to participate in the tracking, you can object to this by deactivating the Pinterest tag conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, using the deactivation page for consumers from the EU http://www.youronlinechoices.com/de/praferenzmanagement/
to check whether advertising cookies from Microsoft are set in your browser and disable them.
You can find more information about Pinterest's privacy policy at the following web address: https://policy.pinterest.com/de/privacy-policy
As far as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above to make an objection.

11) Tools and miscellaneous

- Google Web Fonts
This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ('Google') for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
. For this purpose, the browser you use must connect to Google's servers. This may also result in the transmission of personal data to the servers of Google LLC. in the USA. In this way, Google obtains knowledge that our website was accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO. If your browser does not support web fonts, a standard font will be used by your computer.
For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq and Google's privacy policy: https://www.google.com/policies/privacy/

12) Rights of the data subject

12.1 The applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, which we inform you about below:

  • Right of access pursuant to Art. 15 DSGVO: In particular, you have the right to obtain information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the intended storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decision-making, including profiling, and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing that concern you, as well as your right to be informed about which guarantees exist in accordance with Art. 46 DSGVO when your data is transferred to third countries;
  • Right to rectification pursuant to Art. 16 DSGVO: You have a right to immediate correction of incorrect data concerning you and/or completion of your incomplete data stored by us;
  • Right to erasure pursuant to Art. 17 DSGVO: You have the right to request the deletion of your personal data if the conditions of Art. 17 (1) DSGVO are met. However, this right does not exist in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims;
  • Right to restriction of processing pursuant to Art. 18 DSGVO: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data disputed by you is verified, if you refuse to delete your data because of unlawful data processing and instead request the restriction of the processing of your data, if you need your data for the assertion, exercise or defense of legal claims after we no longer need this data after the purpose has been achieved or if you have filed an objection for reasons relating to your particular situation, as long as it is not yet clear whether our legitimate reasons prevail;
  • Right to information pursuant to Art. 19 DSGVO: If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
  • Right to data portability pursuant to Art. 20 DSGVO: You have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller, insofar as this is technically feasible;
  • Right to revoke consent given in accordance with Art. 7 (3) DSGVO: You have the right to revoke consent to the processing of data once given at any time with effect for the future. In the event of revocation, we will delete the data concerned without delay, unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation;
  • Right to lodge a complaint pursuant to Art. 77 GDPR: If you consider that the processing of personal data concerning you infringes the GDPR, you have - without prejudice to any other administrative or judicial remedy - the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or the place of the alleged infringement.

12.2 RIGHT OF REVIEW

If WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF AN INTEREST CONSIDERATION ON THE BASIS OF OUR EXCESSIVE AUTHORIZED INTEREST, YOU HAVE THE RIGHT TO OBJECT TO SUCH PROCESSING AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.

If YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE THE OPPOSITION AS DESCRIBED ABOVE.

If YOU EXERCISE YOUR RIGHT OF RESISTANCE, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

13) Duration of storage of personal data

The duration of the storage of personal data is measured on the basis of the respective legal basis, the purpose of processing and - if relevant - additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of explicit consent pursuant to Art. 6 (1) lit. a DSGVO, this data is stored until the data subject revokes his or her consent.

If there are statutory retention periods for data that is processed within the scope of legal business or obligations similar to legal business on the basis of Art. 6 (1) lit. b DSGVO, this data will be routinely deleted after the retention periods have expired, insofar as it is no longer required for the fulfillment or initiation of a contract and/or there is no continued legitimate interest on our part in the continued storage.

When personal data are processed on the basis of Art. 6 (1) lit. f DSGVO, these data are stored until the data subject exercises his or her right to object pursuant to Art. 21 (1) DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When personal data are processed for the purpose of direct marketing on the basis of Art. 6 (1) f DSGVO, these data are stored until the data subject exercises his or her right to object pursuant to Art. 21 (2) DSGVO.

In addition, unless otherwise stated in the other information in this statement about specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.